Barbara kruger

When I look at Barbara Kruger's images I don't really see anything about gendered identities. Nothing in the images really jump out at me that say anything about identities. I guess to certain people it would strike an opinion or discussion. The only masculine identity I see in the first image would probably be the arm with the torch in it. I guess it does have some sort of masculine identity, but when one thinks of military strategy the masculine aspect occurs. I don't think Kruger is challenging male norms. In my opinion it just looks like a regular military strategy poster. In the first image it looks as if a heart is behind the arm and torch. This can be a feminine aspect of the image. In the second picture I really can't tell what identity group Barbara Kruger is trying to reach.