Monday, February 25, 2008
Authenticity is incredibly hard to come by these days. Everything I use as far as media is concerned is all controlled by the same few corporations. I can't find any new music I like, because the only new music I have access to is presented to me by entities that don't exist for the purpose of finding new and great music for consumers, but rather exist for the purpose of appeasing the corporate machine that has created the "images." By images I mean bands/artists of today. Granted, there are some really talented artists out there that get a lot of exposure, but there are many more that get virtually no exposure. A lot of this has to do with the unexposed artists not being signed to labels that are associated with other major media corporations. How else could it be possible for boy bands to become so big? How else would the most uncreative, unoriginal music be accepted by mass audiences as the most popular music? MTV convinces young audiences that something is quality because it gets exposure on their network. MTV doesn't play music, it sells music. It's a strategy that MTV has been using since the early 90's when Pearl Jam and Nirvana blew up out of Seattle. The fad caught on, and soon the music videos of the two bands were playing non stop on the channel. Cobain hated the exploitation of his music, and Pearl Jam boycotted MTV and Ticketmaster as a way of saying "you can't control our art like that!" Soon after early 90's alternative rock faded from the scene, it was time for the Macarena to become the most popular (and worst) song of the decade.
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Interesting that you've turned your focus to the popular music industry as opposed to its listeners. Isn't there an argument to be made that boy bands are popular because they sell out stadiums and most indie rock bands are broke because they can't sell out the Bottle on Free Mondays?
I'd like to put my money on that Lou Vega (Bega?) song as the worst from that era.
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