Monday, May 5, 2008
what are these ads really saying?
The 11.1 ad for Absolute Vodka is ironic, here they are trying to sell their product yet they are reminding their customers that after a night of drinking they might be unable to perform the way that they want and feel. This could be a good warning for thier customers, the perfect reminder that after a night of drinking you might not really want to go home and hook up with someone but the intensity one might feel after drinking would usually result in going home with someone. How many times have you heard, i wish i wouldnt have had sex with someone last night, i was so drunk! But at the same time, everyone knows that if guys have too much to drink they might not be able to perform later that night when it comes down to that moment. Either way i feel this ad is using irony to remind its customers and viewers that drinking too much can result in many bad decisions, and embarassment, they want you to enjoy the night and enjoy your drinks but not go too far overboard. As for ad 11.2 i really dont understand this one at all, im not sure if its tryign to say be a sheep and follow what others do and buy Tommy? Or because Tommy is known for being a very American brand, maybe with the flag and sheep and barn setting its reminding the viewer of the true Americaness of Tommy? im not sure i do not understand this at all. As for 11.3, this one made me laugh right away, the ad has a man in just his underwear peaking where the sun dont shine, with the caption reading "OBSESSION." Men have always been obsessed with their male parts and size and how they perform with it, Calvin Kline is just reminding their customers and viewers with their underwear its will be a good obsession and that everyman will look and fill the underwear out perfectly and make not only them obsessed with it but everyone else!
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1 comment:
But, these ads aren't designed to sell anything, but rather, comment on the brand and how it is consumed. Why would a vodka company encourage you to drink LESS!?!?!?
Ignoring the ad in TT, is there anything you can think of about Tommy ads you've seen in the past that might help you understand this parody?
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